Marketing Director Marketing Director …

Aptitude Asia
new

in Beijing, Beijing Shi, China
Permanent, Full time
Last application, 07 Oct 21
Competitive
Aptitude Asia
new

in Beijing, Beijing Shi, China
Permanent, Full time
Last application, 07 Oct 21
Competitive
Posted by:
Duncan Tang • Recruiter
Posted by:
Duncan Tang
Recruiter
Our client, a global leader in financial information services, is looking to hire a Marketing Director based in Beijing to manage and deliver fully integrated marketing strategies to support company’s global businesses and creating sufficient brand differentiation among competitors.

 

Responsibilities

  • Meet with business relationship managers regularly to understand the strategic plans and objectives of the company.
  • Develop and plan events strategically that could generate the best results.
  • Collaborate with other departments to identify new opportunities and to organise campaign that generate awareness and sales opportunities for China market.
  • Coordinate and maintain a close relationship with different stakeholders and ensure high-quality event experience.
  • Work closely with Global Head of Events in utilizing metrics to track results and accelerate sales cycle.
  • Work with the analytical team and ensure intellectual capital is fully utilised to raise brand visibility
  • Collect and analyse results of marketing campaigns, communicate and share key marketing KPI with management teams for more informed decisions in the future.

Experiences, Qualifications and Skills

  • Bachelor’s degree in marketing, communications or a similar field is essential
  • At least 8 years of marketing experience in financial related industry
  • Strong verbal and written communication skills and be able to work closely with senior management and other stakeholders
  • Must be fluent in English and Mandarin (spoken and written).
  • Relevant event management experience with excellent project management skills is a must
  • Regional market experience and sound understanding of business culture, marketing technology and social platforms in China.
  • Experience with digital marketing, website governance and digital advertising.
  • Proven results in delivery of events that could bring strategical influence on key stakeholders.
  • Proficiency in budget management and marketing research
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