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Regional Digital Marketing Specialist

Allianz Mongkok, Hong Kong
Posted 23 days ago Permanent Competitive
Regional Digital Marketing Specialist
Job Description

As a key member of the APAC Market Management team, you will create and execute digital marketing campaigns, implement best practices, utilize new tools and platforms to effectively generate new business leads, foster better customer experiences, and make continuous improvements based on data and insight. You will use data from CRM to develop a segmentation and targeting strategy, and own execution of your ideas across multiple digital marketing channels.The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new business acquisition and generate pipeline.

Requirements

  • University graduate majoring in Digital Marketing, Computer Science, Information Technology, e-Commerce or other similar disciplines
  • Digital marketing experience: Minimum 6 years
  • Advanced CMS management (Adobe Experience Manager and AliCloud)
  • Advanced digital analytics platform management (Google Analytics, Adobe Analytics, Baidu Tongji)
  • Advanced SEO knowledge
  • Advanced web languages such as HTML5, JavaScript, CSS
  • Proven track record in social media channel management and social selling
  • Performance reporting and data visualization experience
  • CRM system (ideally Salesforce) experience
  • Project management experience
  • MS Photoshop, Illustrator, InDesign is a plus
  • Proficient in English and Chinese (Mandarin)

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Join us. Let's care for tomorrow.

If you are interested in the position above and think you have the right profile, please follow the online application process. For more detailed information about the company and our career opportunities please go to our website: https://www.allianz-trade.com/en_global/careers.htmlThe personal data collected in this application will be used by us for recruitment purposes only. It is our policy to retain the personal data of unsuccessful applicants for future recruitment purposes for a period of 36 months. Under the Personal Data (Privacy) Ordinance, you have a right to request access to, and to request correction of, your personal data in relation to your application.
Job ID  39880
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