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Senior Manager, Media Strategy

Manulife and John Hancock Mongkok, Hong Kong
Posted 30 days ago Permanent Competitive
Senior Manager, Media Strategy
We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

The Opportunity

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (MarTech) and Demand Generation (Demand Gen) - a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.

We are looking for an innovative and curious individual to join our dynamic and growing global team and help us in our digital transformation and data democratization journey.

What motivates you?
  • You obsess about customers, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

We are looking for someone with:
  • 8-10+ years of experience working in digital media planning & buying across all channels in Hong Kong (search, social, programmatic, video etc.) within an agency environment.
  • Capable of and have experience of influencing cross-functional teams, both directly and remotely.
  • Capable of leading and managing external vendors and partners effectively.
  • Experience managing and planning multi-channel media for large budgets.
  • Hands-on working knowledge of Google Ads, Meta and Google Marketing Platform (DV360, SA360 & CM360) plus other programmatic platforms widely used in Hong Kong.
  • Strong understanding of media performance measurement (e.g. MMM or MTA's) and web analytics platforms.
  • Strong understanding of SEO, on-site tagging, measurement, on-site A/B testing, web analytics.
  • Strong cross-functional management skills, comfortable communicating and influencing multiple international stakeholders.
  • Strong analytical toolkit. Comfortable gathering and digesting data and crunching large data sets across various media platforms.
  • Understanding of both digital and traditional media, how it fits as part of an overall integrated marketing strategy and across the consumer journey
  • Thought Leadership on innovation and emerging media which are relevant for APAC markets.
  • Experience with project management and project management tools.
  • Experience working in financial services is preferred in planning and executing campaigns.
  • Business-level English, both written and spoken. Business-level Cantonese, both written and spoken as this role will be based in Hong Kong.

On the job you will:

Reporting into the Head of Demand Generation, Global Performance Marketing, the Senior Media Strategy Manager will be the primary point of contact for digital media related activities across paid & owned for Hong Kong market campaigns and lead all media planning in the market. The Media Strategy Lead will work closely with a team of SME's who will support executing fully integrated campaigns that drive a meaningful connection with our customers. The Senior Media Strategy Manager is responsible for innovative and highly relevant campaigns in the main across Hong Kong and some other Asia markets for both our Global Wealth and Asset Management and Insurance divisions.

You and the wider team will work on an end-to-end delivery for advertising initiatives, from strategy to planning and execution all the way down to optimising, analysing, reporting and sharing relevant insights with the various market segments across both paid and owned properties. In this role, you will need to excel in stakeholder management across multiple internal and external stakeholders and strike the right balance between building strategies that can scale whilst accommodating market needs. It is expected that a successful candidate will lead the development of digital media campaigns internally and integrate these with offline channels. In addition, you will support & guide various team members on digital media operational specifics related to smooth campaign execution, so knowledge of platform setup and key campaign related processes is required for the role.

  • Lead the integrated marketing strategy for Hong Kong for our Global Wealth and Asset Management and Insurance divisions, ensuring that it links all marketing elements across both paid digital and traditional media.
  • Work hand in hand with the market segments teams and creative agencies on the media strategy and goals in order to make informed decisions around targeting, platforms, creative formats, and budget allocation.
  • Analyze and apply industry trends, performance data, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks.
  • Track, share, and manage timelines across the team, ensuring the SME's within the team have the support and tools they need to deliver.
  • Liaise with multiple internal stakeholders across markets and segments, analytics teams, creative teams etc.
  • Assist with process optimization for enhanced campaign efficiency.
  • Serve as a platform expert across established and developing digital and traditional media channels with the ability to advise direct reports on targeting capabilities, creative formats, and buying methods.
  • Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency.
  • Experience in media planning and cross-platform integrated media strategy for both digital and traditional campaigns in Hong Kong.
  • Develop a comprehensive reporting framework to gain advanced insights into the effectiveness of each media platform, individually and holistically.
  • Familiarity with holistic integrated strategy approaches analytical and empirical media planning tools.
  • Develop and contribute to improved regional and global processes for the GPMSS team

Our commitment to you
  • Our mission; to be a part of making Decisions Easier and Lives Better
  • A leadership team dedicated to your growth and success
  • A bold ambition and set of goals to be a leader in driving transformation in our industry
  • Our best. Every day.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.
Job ID  JR24060530
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